Mark is a founding principal of Keegan & Donato Consulting and the firm’s main testifying survey expert. He designs, conducts, evaluates, and critiques consumer research for trademark, advertising, and consumer-perception cases.
He also serves as a rebuttal expert, evaluating opposing survey evidence and testifying about its methods and conclusions.
His survey work has been presented in:
Likelihood of confusion, secondary meaning and acquired distinctiveness, genericness, fame, false advertising, and consumer understanding. The research design depends on the question in the case.
Mark combines survey research, marketing, and legal training. He worked in marketing strategy and operations before founding the firm, and is licensed to practice law in New York and Connecticut.
He has taught and spoken on litigation survey research in continuing legal education programs, at professional conferences, and in law schools. He also works with counsel on new research, evaluating existing studies, and rebuttal assignments.
Brooklyn Law School, 1995
Pace University, 1990
Principles of Market Research Program, University of Georgia, 2021
American Marketing Association
Every study is built around the needs of the case, so the cost depends on the design.