A test-versus-control experimental design that gives statistically sound evidence on whether consumers are likely to be confused.

Survey evidence to prove or disprove how strong a disputed mark is, with the method matched to the case.

Whether your client’s mark has gained secondary meaning among consumers. Our survey evidence answers that question.

How trade dress, from product design to color, affects consumers and the case.

Extensive experience surveying many kinds of Lanham Act claims, including confusion, secondary meaning, and trade dress.

How consumers perceive marks, product designs, colors, websites, and other stimuli.

How consumers process and understand marketing messages, labeling claims, disclaimers, and other communications.

Survey evidence on how consumers read a challenged claim, disclosure, label, or ad.

Extensive experience rebutting surveys submitted by opposing experts, across a wide range of issues.

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