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Methodology

  • Methodology
Keegan & Donato Consulting, LLC

Methodology

Survey Methods for Trademark Cases

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In litigation, a consumer survey is only as strong as its methodology. A minor misstep can lead to partial or full exclusion of an expert’s testimony, so careful design is the most important part of every study we do.

We have spent decades conducting and critiquing consumer surveys, and we design studies that avoid the pitfalls common in competing research.

40+
Years of combined experience
Conducting and critiquing consumer survey research

The Principles We Follow

Every study we design follows established principles of consumer survey research, including:

1

Appropriate universe and sampling frame

2

Valid survey design that addresses the issues in the case

3

Representative, qualified respondents

4

Procedures to minimize biases in data collection

5

Objective, non-leading questions

6

Procedures to reduce guessing

7

Full analysis and reporting of the data

Our Team

Mark Keegan and Tony Donato bring more than 40 years of combined experience shaping case strategy in complex litigation. They have consulted on a wide range of matters, from Lanham Act consumer research to marketing and consumer behavior issues in trademark, copyright, patent, and advertising cases.

Meet Mark & Tony →

Need reliable, data-driven insights for your legal case?

Call us to talk about how a methodologically sound study can strengthen your case with actionable evidence.

Contact Us