About Keegan & Donato Consulting
Trademark Survey Experts
Keegan & Donato Consulting is a consumer survey research firm in Rye, New York. We design, execute, and critique surveys for attorneys in trademark, Lanham Act, and false advertising cases.
Mark Keegan and Tony Donato lead the firm. We help attorneys understand how consumers perceive a mark, brand, or claim, develop consumer survey evidence for litigation, and assess the limitations of opposing experts’ surveys.
40+
YEARS OF COMBINED EXPERIENCE
conducting and critiquing consumer survey research
Using our extensive experience in conducting and critiquing consumer surveys, we design studies with careful attention to methodological pitfalls that can affect research.
Areas of Expertise
Survey Intelligence
We provide independent consumer survey research, including litigation surveys and survey rebuttals that help inform case strategy.
Consumer Survey Research for Litigation
Consumer survey evidence can help litigation teams understand how relevant consumers perceive marks, packaging, and advertising claims. The right research can inform case assessment, address specific questions in dispute, and help counsel evaluate the strengths and limitations of opposing survey evidence.
Our Approach
Practical, Defensible Research
Litigation research calls for careful attention to relevant respondents, fair stimuli, appropriate controls, and neutral questions. We explain our methods and findings clearly in reports, depositions, and testimony when appropriate.
We explain what the data can and cannot support, including its strengths, limitations, and risks, so attorneys can decide how to use it.
Experience in Trademark and Consumer Survey Evidence
Mark and Tony bring more than 40 years of combined experience conducting and critiquing consumer surveys. Their work spans trademark, false advertising, trade dress, packaging and labeling disputes, and other litigation involving consumer research.
We work with attorneys at every stage of research development:
1Early case assessment
2Survey design
3Fielding
4Analysis
5Expert reports and rebuttal reports
6Deposition preparation and trial support
How We Support Litigation Teams
We help attorneys assess whether survey evidence is appropriate and evaluate the strengths and limitations of opposing research.
Depending on the matter, that may mean designing a new survey, critiquing an existing study, or advising against research that is unlikely to help.
Meet the Team
Mark Keegan and Tony Donato
Mark Keegan
Mark is a founding principal and the firm’s primary testifying survey expert. He has served as a consumer survey expert in dozens of cases and has provided expert testimony involving a broad range of trademark and related consumer perception issues.
Tony Donato
Tony has consulted on complex litigation since 2004. He works on research strategy, survey design, data analysis, and case management, and critiques opposing research. He holds a Master of Public Policy from Georgetown University and has contributed to peer-reviewed research publications.
Together, they guide litigation teams through the consumer survey research process.
Need reliable, data-driven insights for your case?
We can help you decide whether a consumer survey, critique, or rebuttal analysis fits your litigation strategy.
Call or email to discuss your matter.