Tony is a principal of Keegan & Donato Consulting. Since 2004 he has worked on complex litigation involving consumer behavior, marketing, and intellectual property. His work covers research strategy, survey design and execution, data analysis, and case management.
He helps legal teams build research that answers the questions in a dispute.
His matters include trademark cases and other disputes where consumer perceptions or marketing evidence may matter. He also reviews existing research to explain what a survey measures, how it was conducted, and where its conclusions may need closer scrutiny.
Tony was on the research team at Harvard Medical School’s Division on Addictions, where he co-authored several peer-reviewed journal articles. That experience shaped his analytical approach to survey work.
Tony works with Mark Keegan, the firm’s primary testifying survey expert, on litigation research. Together they help counsel assess the research question, develop a suitable study, and interpret the results.
Georgetown University, 2002
Ursinus College, 2000
Every study is built around the needs of the case, so the cost depends on the design.